Meta is testing a new feature

Gros changement sur Facebook : Meta teste une fonctionnalité inédite

Faced with increased competition from its competitors, Meta is looking for new ways to encourage users to stay on the platform. Its latest feature: allowing some of its users to have multiple profiles on Facebook, thus putting an end to what it had put in place from the start. The company has confirmed that it will allow up to five different profiles on a single Facebook account…

Facebook will allow to create up to 5 different profiles under the same account

So far, Meta does not allow having more than one Facebook account. However, the company is testing a way to have more than one profile connected to their account,

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Facebook has revealed a new feature that will allow you to have different profiles dedicated to different groups of people. For example, the same person may have a profile for personal friends, another for people at work and another for family. The company claims that creating and switching between profiles will be extremely easy.

A Meta spokesperson confirmed the test.

“To help people personalize their experience based on their interests and connections, we’re testing a way for people to have more than one profile linked to a single Facebook account. Anyone who uses Facebook must continue to follow our rules. »

Specifically, users will be able to create up to five different profiles under the same account. Additional profiles don’t have to include the person’s real name, as long as it doesn’t contain numbers or special characters. However, the user’s main profile must always contain the person’s real name.

The experience shows how the site tried to evolve beyond just a platform for sharing updates with family and friends. Facebook users could create profiles dedicated to their hobbies, such as cooking, design or travel, the social network said Thursday. They might also have a separate profile where they only match with certain family members or friends.

Meta said its rules against impersonation and other types of misrepresentations of identity would continue to apply to all profiles. This means that fake names will be allowed on supplemental profiles as long as the names don’t violate the platform’s policies prohibiting misrepresentation and impersonation of public figures, and don’t include numbers or special characters. .

Is it really necessary?

The change gives users formal leeway to semi-anonymize their identity on the world’s largest social network, in line with options offered by rivals like TikTok and Twitter, as well as Meta’s own photo and video app, Instagram.

Facebook has already had a similar feature for years, which lets you create and select groups of friends who can view a specific post, photo, or video. Having multiple profiles makes this process more intuitive and organized, but Facebook’s intentions seem to have more to do with the social network losing users to competing platforms like TikTok.

At the beginning of 2021, Facebook researchers shared alarming statistics clearly showing that the platform was rapidly losing ground among younger generations.

According to this study, the number of teenagers who use Facebook has decreased by 13% since 2019 in the United States and should drop 45% over the next two years. This would lead to an overall decline in daily user counts in the company’s most lucrative advertising market. Young adults aged 20 to 30 are therefore expected to decline by 4% over the same period. Worse still, the younger a user is, the less regularly they interact with the app.

This new feature would therefore mainly enter the battle to retain users and stimulate commitment. According to Facebook spokesperson Leonard Lam, the company is testing the new feature with users in select countries, though he didn’t say where or when the option would be widely available.

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