Inbound Marketing

▷ 8 little-known copywriting techniques that will inevitably improve your sales

8 techniques de copywriting peu connues qui amélioreront vos ventes de manière inévitable

The internet world is filled with fierce competitors, with the number of new competitors seriously increasing day by day. And in such a huge and ruthless jungle, if we don’t stand out enough and in time, we can easily end up with (very) few results on our online business and leave all our potential customers to smarter competitors… I think this has happened …

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5 tactics to increase your rates

Freelance copywriter / rédacteur : 5 tactiques pour augmenter vos tarifs

After 6 years of evolving in the freelancing environment, I understood that the freelancers who sell the most expensive are not the best technically (nor those who have the most experience). It may seem counter-intuitive, but I’ve seen freelancers who are very skilled in their field become paralyzed when it comes to selling themselves and …

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▷ Why is marketing monitoring essential in your digital strategy?

Pourquoi la veille marketing est-elle indispensable dans votre stratégie digitale ?

To remain competitive, a company needs to set up a marketing watch, to be aware of news in its sector of activity, to find out about market developments or to know its e-reputation. By collecting and analyzing all the information about it on the web, it can implement a digital marketing strategy corresponding to its …

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▷ 11 valuable tips for creating an infographic that slams!

11 précieux conseils pour créer une infographie qui claque !

Wouldn’t it be great if creating an infographic was as easy as writing blog posts? Usually it takes you much longer, and requires more effort and skill? You are not a designer, and creating a beautiful and effective infographic may seem impossible? This doesn’t necessarily have to be the case! If you want to create …

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