Marketing strategies are constantly evolving and multiplying to adapt to the increasingly demanding requirements of the market. Among the increasingly popular and used content formats is audio. This format has become a means of communication acclaimed by all and which makes it possible to offer a different sound experience to customers. Let’s decipher this marketing …
▷ Audio, a new marketing opportunity for businesses? Read More »
The chatbot, a computer program created in 2016 and which interacts with the customer as with a human, is used by most customer services. This interaction can take place through instant messaging interfaces or via voice assistants as is the case with Google Home. But is it still as effective? Why integrate a chatbot into …
Webmarketing, or digital marketing, is an area that requires solid skills in terms of knowledge of tools, technological monitoring and the latest trends. Today, it is possible to find a wide choice of different profiles on the labor market, particularly in terms of skills and experience. So how to navigate and how to choose the …
▷ How to choose your Freelancer in Webmarketing? Read More »
Particularly valued by many companies, direct marketing has proven itself for several years, well before the birth of the digital age. This communication strategy is put in place to enter directly into contact with your target in order to motivate them and incite them to action. Certain techniques must be implemented to succeed… 1. Identify …
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How to integrate data into a local marketing strategy for a retail network? What does a data-driven approach bring? The point on the different possible strategies, the tools and good practices to know to take full advantage of the data for your local business… Global or local marketing strategy for a network of brands? The …
Out of 90% of Internet users who open their main mailbox at least once a day, 45% use it to manage their purchases (Source: Email Marketing Attitude BtoC du SNCD). A true marketing strategy, emailing is one of the most effective approaches for obtaining new contacts and converting prospects into customers. By creating successful campaigns, …
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The Web is now part of everyone’s daily life. 6.9 billion queries are made every day on search engines! Therefore, being present and visible on the Web is becoming more and more imperative for companies that wish to survive and continue to grow… However, various obstacles lead companies to resist change, whether it is a …
The mailing list is one of the essential elements for the success of your marketing campaigns. Ideal for exchanging with your qualified contacts, this mailing list is particularly beneficial for directly reaching your target and obtaining more loyal customers. Here are some tips for growing your email list… The mailing list, one of the main …
▷ How to increase your mailing list? 6 essential tips! Read More »
The question of customer relations is at the center of all concerns for merchants and e-merchants, because a few seconds are sometimes enough to create a negative experience likely to generate frustration and annoyance for a customer. A web page that does not load, a basket that is not updated, an order invoiced twice, hidden …
Can you imagine entering a three-dimensional online store in the form of an avatar, where you can shop and try on clothes almost like you do in real life? Technological advances are increasingly present in all areas of daily life and are on their way to conquering all digital channels. The Metaverse is one of …
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