More efficient than traditional advertising, Facebook retargeting is aimed at Internet users who have already shown interest in one of your services or products. This marketing technique proves to be effective in developing the commitment of your page or your audience or even in retargeting your prospects. To run such a campaign, follow these 7 …
▷ 7 Steps to Create a Successful Facebook Retargeting Campaign Read More »
People love to buy, but they hate being sold. Nobody likes telemarketers, salespeople who come knocking on our doorstep, “too pushy” salespeople who try to force our hand in the store… Yet we all like to buy. The truth is that emotions play a central role in the act of purchase, logic and the rational mind …
The internet world is filled with fierce competitors, with the number of new competitors seriously increasing day by day. And in such a huge and ruthless jungle, if we don’t stand out enough and in time, we can easily end up with (very) few results on our online business and leave all our potential customers to smarter competitors… I think this has happened …
▷ 8 little-known copywriting techniques that will inevitably improve your sales Read More »
Marketing strategies are constantly evolving and multiplying to adapt to the increasingly demanding requirements of the market. Among the increasingly popular and used content formats is audio. This format has become a means of communication acclaimed by all and which makes it possible to offer a different sound experience to customers. Let’s decipher this marketing …
▷ Audio, a new marketing opportunity for businesses? Read More »
The chatbot, a computer program created in 2016 and which interacts with the customer as with a human, is used by most customer services. This interaction can take place through instant messaging interfaces or via voice assistants as is the case with Google Home. But is it still as effective? Why integrate a chatbot into …
After 6 years of evolving in the freelancing environment, I understood that the freelancers who sell the most expensive are not the best technically (nor those who have the most experience). It may seem counter-intuitive, but I’ve seen freelancers who are very skilled in their field become paralyzed when it comes to selling themselves and …
Webmarketing, or digital marketing, is an area that requires solid skills in terms of knowledge of tools, technological monitoring and the latest trends. Today, it is possible to find a wide choice of different profiles on the labor market, particularly in terms of skills and experience. So how to navigate and how to choose the …
▷ How to choose your Freelancer in Webmarketing? Read More »
Particularly valued by many companies, direct marketing has proven itself for several years, well before the birth of the digital age. This communication strategy is put in place to enter directly into contact with your target in order to motivate them and incite them to action. Certain techniques must be implemented to succeed… 1. Identify …
▷ 5 direct marketing techniques for a successful campaign Read More »
How to integrate data into a local marketing strategy for a retail network? What does a data-driven approach bring? The point on the different possible strategies, the tools and good practices to know to take full advantage of the data for your local business… Global or local marketing strategy for a network of brands? The …
Are you responsible for the Content Marketing strategy of your company or a client? Do you doubt the ROI of the articles you want to write? Or more simply, you start from a blank page for the creation of your blog, and you don’t know where to start? Facebook groups, related Google searches, People Also …
▷ Find blog post ideas with these 2 powerful techniques Read More »
