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▷ How to optimize your landing page: the basics

▷ How to optimize your landing page: the basics

You’ve spent hours designing a landing page. You invest in PPC (Pay-Per-Click) or CPC (Cost Per Click) marketing and email marketing campaigns. But nothing helps, the conversion rates do not take off! Discouraging, isn’t it? It’s time to optimize your landing page… The basics: what is a landing page? Keep in mind that a landing …

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▷ SEO Content 2022 and EAT

▷ SEO Content 2022 and EAT

For a better positioning of your website, it is important to be aware of the best SEO trends. Among them are the right ways to optimize your content for unparalleled SEO. Improving your content, by adopting the 2022 SEO strategies, will make you rank higher when searching on Google. So what are the SEO trends …

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▷ The magic structure that generates thousands of euros in a single email

▷ The magic structure that generates thousands of euros in a single email

Emails are a web entrepreneur’s best friend. It is thanks to them that we can send newsletters, create a relationship with our audience and SELL. In this article, I will reveal to you the exact structure that all the bosses of the game use in all their emails (whether sales or relationship). Let’s go… Ah, …

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▷ Employee ambassadors to promote your employer brand

▷ Employee ambassadors to promote your employer brand

What if your employees became ambassadors for your company? HR functions face many challenges in 2022: new organization of work, automation of HR processes, new employee expectations… Attracting new talent has also become a major concern. It is therefore essential to put in place strategies to improve your employer brand, retain and engage your employees… …

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▷ How to Write a Compelling White Paper: The Key Steps

▷ How to Write a Compelling White Paper: The Key Steps

The white paper: definition A white paper is intended to fully inform readers about a particular topic. This comprehensive document provides in-depth information on a subject and based on research or expertise, as well as practical advice that they can easily put to use. Longer and more in-depth than a regular article, but easier to …

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▷ Can you still live from your blog in 2022? (Thank you the Covid)

▷ Can you still live from your blog in 2022?  (Thank you the Covid)

In 2020, wherever you have been on the planet, chances are you have found yourself in this situation… You were locked in a small Parisian apartment, doing Zoom meetings in your shirt and pajama pants, while watching your children who couldn’t go to school out of the corner of your eye. And, like many French …

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+30 key figures that you cannot ignore in 2022

+30 key figures that you cannot ignore in 2022

Businesses need many things to thrive: visionary leadership, an attractive offer, exceptional service and much more. But in today’s fast-paced marketing landscape, what your brand really needs is a story. Stories have a better marketing impact because they evoke emotions. And to convey these stories, there is nothing better than video marketing. Besides being a …

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