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▷ 7 Steps to Create a Successful Facebook Retargeting Campaign

7 étapes pour créer une campagne de retargeting Facebook réussie

More efficient than traditional advertising, Facebook retargeting is aimed at Internet users who have already shown interest in one of your services or products. This marketing technique proves to be effective in developing the commitment of your page or your audience or even in retargeting your prospects. To run such a campaign, follow these 7 …

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▷ 8 little-known copywriting techniques that will inevitably improve your sales

8 techniques de copywriting peu connues qui amélioreront vos ventes de manière inévitable

The internet world is filled with fierce competitors, with the number of new competitors seriously increasing day by day. And in such a huge and ruthless jungle, if we don’t stand out enough and in time, we can easily end up with (very) few results on our online business and leave all our potential customers to smarter competitors… I think this has happened …

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▷ Audio, a new marketing opportunity for businesses?

L’audio, nouvelle opportunité marketing pour les entreprises ?

Marketing strategies are constantly evolving and multiplying to adapt to the increasingly demanding requirements of the market. Among the increasingly popular and used content formats is audio. This format has become a means of communication acclaimed by all and which makes it possible to offer a different sound experience to customers. Let’s decipher this marketing …

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5 tactics to increase your rates

Freelance copywriter / rédacteur : 5 tactiques pour augmenter vos tarifs

After 6 years of evolving in the freelancing environment, I understood that the freelancers who sell the most expensive are not the best technically (nor those who have the most experience). It may seem counter-intuitive, but I’ve seen freelancers who are very skilled in their field become paralyzed when it comes to selling themselves and …

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▷ 5 direct marketing techniques for a successful campaign

5 techniques de marketing direct pour une campagne réussie

Particularly valued by many companies, direct marketing has proven itself for several years, well before the birth of the digital age. This communication strategy is put in place to enter directly into contact with your target in order to motivate them and incite them to action. Certain techniques must be implemented to succeed… 1. Identify …

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how data will boost your business

Marketing local : comment la data va booster votre commerce

How to integrate data into a local marketing strategy for a retail network? What does a data-driven approach bring? The point on the different possible strategies, the tools and good practices to know to take full advantage of the data for your local business… Global or local marketing strategy for a network of brands? The …

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