Particularly valued by many companies, direct marketing has proven itself for several years, well before the birth of the digital age. This communication strategy is put in place to enter directly into contact with your target in order to motivate them and incite them to action. Certain techniques must be implemented to succeed… 1. Identify …
▷ 5 direct marketing techniques for a successful campaign Read More »
How to integrate data into a local marketing strategy for a retail network? What does a data-driven approach bring? The point on the different possible strategies, the tools and good practices to know to take full advantage of the data for your local business… Global or local marketing strategy for a network of brands? The …
Are you responsible for the Content Marketing strategy of your company or a client? Do you doubt the ROI of the articles you want to write? Or more simply, you start from a blank page for the creation of your blog, and you don’t know where to start? Facebook groups, related Google searches, People Also …
▷ Find blog post ideas with these 2 powerful techniques Read More »
Out of 90% of Internet users who open their main mailbox at least once a day, 45% use it to manage their purchases (Source: Email Marketing Attitude BtoC du SNCD). A true marketing strategy, emailing is one of the most effective approaches for obtaining new contacts and converting prospects into customers. By creating successful campaigns, …
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The Web is now part of everyone’s daily life. 6.9 billion queries are made every day on search engines! Therefore, being present and visible on the Web is becoming more and more imperative for companies that wish to survive and continue to grow… However, various obstacles lead companies to resist change, whether it is a …
Are you a marketer, blogger, community manager and want to have a long-term vision of the content of your website, your blog and/or the different social network pages you manage? The editorial calendar is an essential and essential tool for managing the content you publish regularly. In addition to saving you time, it allows you …
The mailing list is one of the essential elements for the success of your marketing campaigns. Ideal for exchanging with your qualified contacts, this mailing list is particularly beneficial for directly reaching your target and obtaining more loyal customers. Here are some tips for growing your email list… The mailing list, one of the main …
▷ How to increase your mailing list? 6 essential tips! Read More »
With more than 2 billion users around the world including those of Instagram, Facebook provides you with a large audience allowing you to strengthen your online presence. Marketers have understood this well, because more than 93% of them are present on Facebook. But do you know how to set up an acquisition strategy on Facebook …
The question of customer relations is at the center of all concerns for merchants and e-merchants, because a few seconds are sometimes enough to create a negative experience likely to generate frustration and annoyance for a customer. A web page that does not load, a basket that is not updated, an order invoiced twice, hidden …
Faced with increased competition from its competitors, Meta is looking for new ways to encourage users to stay on the platform. Its latest feature: allowing some of its users to have multiple profiles on Facebook, thus putting an end to what it had put in place from the start. The company has confirmed that it …
