Month: June 2022

Snapchat is exploring a new strategy to potentially monetize the app, via a new subscription service. Users will thus be able to access several exclusive and experimental tools and functionalities… As the company’s first quarter results suggest, Snap is currently growing subscribers faster than Facebook and Twitter. However, the company also wants increase its income. …

what does this future Snapchat paid subscription have in store for you? Read More »

An interesting new feature coming (maybe) on Instagram? The social network is inspired for the umpteenth time by TikTok to make the video in the Feed full screen. The tests have already started… Already in testing for some time, Instagram has unveiled an update to its new full-screen main feed test. According to Meta spokesperson …

▷ Instagram is once again inspired by TikTok with this new format! Read More »

You’ve probably heard about it for a while: LinkedIn was working on a new emoji to react to a post. It’s now official: LinkedIn unveils the “Funny” emoji added to the six other emoji response options… Did a post on LinkedIn make you laugh, amuse you, or give you “light fun in a professional context”? …

▷ That’s it! LinkedIn launches ‘Funny’ emoji Read More »

Most businesses today agree that social media is an essential part of any marketing strategy. Facebook, Twitter, LinkedIn, Instagram… you have to be there! But how to measure your presence on social networks once the social media strategy is in place? Looking at the number of fans, followers or likes is not enough. You need …

▷ 11 essential KPIs to follow on social networks Read More »

Is Instagram Reels the only competitor to TikTok? No. YouTube announced that its YouTube Shorts is now watched by more than 1.5 billion logged-in users every month. Just that… Less than two years after its launch, more than 1.5 billion connected users watch YouTube Shorts, YouTube’s short-form 60-second video sharing platform. That’s about three-quarters of …

▷ YouTube Shorts has 1.5 billion monthly users! Read More »

Good news ! It would now be possible to see which subscribers have viewed your publications on TikTok. People you follow will also be able to see that you’ve viewed their posts… As usual, social media consultant Matt Navarra spotted important updates as well as features being tested on the various social networks. TikTok is …

▷ Who viewed your TikTok posts? The platform launches a new test Read More »

LinkedIn is currently experiencing record levels of engagement. This has sparked the interest of many brands, who are now looking to put more emphasis on the professional social network. But what works on LinkedIn? What should you base your content marketing strategy on and especially your social media strategy on LinkedIn? What is the best …

what content strategy to adopt on LinkedIn? Read More »