The French spend a lot of time on the Internet consulting thousands of websites, downloading applications, going to social networks… But how often? What is the behavior of users? Their behavior in the buying process? If you want to impose yourself on a market where competition is increasingly fierce, don’t miss these key figures to …
▷ +25 key figures in web marketing not to be ignored in 2022! Read More »
Today, reading on paper is completely different from digital reading. If ¾ of the texts are read diagonally, 10 to 20% of Internet users adopt a strictly linear reading. To avoid scaring readers away from the first seconds and write well for the web, you must avoid certain traps in web writing that even the …
▷ 9 traps to avoid in web writing so as not to waste time! Read More »
A study conducted on the mental impact of colors found that colors increased brand recognition by an average of 80%. Think of Coca-Cola, for example, and you’ll probably imagine its bright red cans. For its part, Beamax, a company that manufactures projection screens, noticed a 53.1% increase in click-through rates on red links compared to …
how to choose the right colors for your website? Read More »
Influencer marketing is increasingly used to highlight a brand or company for their products and services. Indeed, the link that influencers have with their community is a privileged channel of communication, because it uses the principle of word of mouth. New profession: the influencer also finds himself on the Twitch platform where he develops a …
E-commerce is not just about creating a website and uploading product images: it takes passion, expertise and technique to succeed. Learning to sell online can be daunting. You must determine which products to sell, where to find them and above all how to sell them so as not to scare away your target! Get to …
▷ How to sell online and stop being too commercial? Read More »
The welcome email sequence is an opportunity for create a more “personal” relationship with your new subscribers. Use it to make your prospects and customers remember you, like you and trust you… They have just given you their email addresses and the way you contact them will strongly influence the impression they will have of …
Influencer marketing: who hasn’t heard of it yet? It’s about connecting with the right people to get your message across authentically. However, when the strategies are poorly executed, certain mistakes can prevent your business from exploiting their enormous potential. So best to avoid these most common mistakes brands make when it comes to influencer marketing! …
It’s no longer a secret: getting good results in Facebook advertising is getting harder and harder over the years. Many companies are abandoning this type of advertising for lack of profitability to focus on other acquisition channels in which to invest their marketing budget… This decrease in results is due to several factors, but the …
Did you know that 55% of visitors spend less than 15 seconds on a website? And that the first 10 seconds are crucial for your visitors’ decision to stay or leave? Whatever your sector of activity, your service, your product, you have an extremely short period of time before your visitors leave! If you want …
▷ 7 questions your website should answer in 10 seconds! Read More »
5 luxury brand campaigns in China during the 520 will be deciphered in this article. 520? It’s “I love you” day in China, with a similar pronunciation between the number and “I love you” in China… During this event, Chinese e-commerce giants create events to promote shopping. The 20/5 for example, it is the day …
▷ Analysis of 5 Luxury Brand Marketing Campaigns in China Read More »
