Month: May 2022

Used for many years, promotional items remain a powerful marketing tool that continues to prove its worth. The brands that have decided to use it remain very numerous, thanks in particular to the wide range of possibilities offered by promotional items. But then what exactly is a promotional item? What is the definition of an …

▷ Promotional items: what definition? Read More »

On a daily basis, we are constantly confronted with advertisements. Commercials on television, on the radio, on billboards, in our mailboxes and now on social networks. As we know, advertising plays an important role in communication and marketing. But how do you create a good advertisement? 1- Ask yourself the right questions The first thing …

▷ 5 steps to make a good advertisement Read More »

With the explosion in the number of online businesses over the past decade, many web marketing techniques have become popular, not only with entrepreneurs, but also with the Internet users on whom they are applied! Let’s take an example: offering a free product for capturing emails. This technique is very popular: a large number of …

▷ Are Webmarketing techniques still as effective? Read More »

In recent years, you may have asked yourself a number of questions, such as “what is a VPN” or “network security”… Like many big, serious-sounding concepts, it sometimes feels like they play a role beyond our comprehension: large conglomerates, government territories, or perhaps their IT departments. And let’s be honest, it doesn’t interest marketing, sales …

▷ 3 good reasons why marketers are wary of data security Read More »

Europeans favor e-commerce for their purchases. According to Ecommerce Europe and EuroCommerce, in Europe, it was up 10% compared to 2019 with €757 million in turnover in 2021. France, with €112 million, came in second place after the United Kingdom (€236 million ), but ahead of Germany (€93.6 million) [1]. The digitization of uses accelerated …

▷ How can AI applied to search engines help retailers stand out? Read More »

More and more companies are entrusting drones and their remote pilots with taking aerial shots of their premises, events, etc. in order to communicate with their potential customers and prospects… Indeed, to realize the growing importance of drone images, it suffices to look at advertisements, films, documentaries or even reports in particular. Brands are appropriating …

▷ Why use the drone in its digital communication? Read More »