Month: April 2022

▷ [Interview] How to grow a historic brand in niche cosmetics?

▷ [Interview] How to grow a historic brand in niche cosmetics?

I interviewed Olga Do Nikitina, president since 2019 of Klytia Paris. Klytia is a Premium Luxury cosmetics brand specializing in chronobiology. Olga tells in this interview the marketing strategy of the brand with the importance of development in China. We also discuss the renewed notoriety which is a fundamental issue for Klytia in the months …

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▷ The only 7 essential bullet points to become rich

▷ The only 7 essential bullet points to become rich

Thing promised, thing due. Here is an article on my 7 favorite bullet point formulas. With this, you will be able to present your offer in an irresistible way, and you will be forced to deactivate Stripe notifications (so much you will sell)… ⚠️ Disclaimer: here you will discover powerful sales formulas, which should not …

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▷ How to optimize your landing page: the basics

▷ How to optimize your landing page: the basics

You’ve spent hours designing a landing page. You invest in PPC (Pay-Per-Click) or CPC (Cost Per Click) marketing and email marketing campaigns. But nothing helps, the conversion rates do not take off! Discouraging, isn’t it? It’s time to optimize your landing page… The basics: what is a landing page? Keep in mind that a landing …

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▷ SEO Content 2022 and EAT

▷ SEO Content 2022 and EAT

For a better positioning of your website, it is important to be aware of the best SEO trends. Among them are the right ways to optimize your content for unparalleled SEO. Improving your content, by adopting the 2022 SEO strategies, will make you rank higher when searching on Google. So what are the SEO trends …

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▷ The magic structure that generates thousands of euros in a single email

▷ The magic structure that generates thousands of euros in a single email

Emails are a web entrepreneur’s best friend. It is thanks to them that we can send newsletters, create a relationship with our audience and SELL. In this article, I will reveal to you the exact structure that all the bosses of the game use in all their emails (whether sales or relationship). Let’s go… Ah, …

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▷ Employee ambassadors to promote your employer brand

▷ Employee ambassadors to promote your employer brand

What if your employees became ambassadors for your company? HR functions face many challenges in 2022: new organization of work, automation of HR processes, new employee expectations… Attracting new talent has also become a major concern. It is therefore essential to put in place strategies to improve your employer brand, retain and engage your employees… …

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