Emails are a web entrepreneur’s best friend. It is thanks to them that we can send newsletters, create a relationship with our audience and SELL. In this article, I will reveal to you the exact structure that all the bosses of the game use in all their emails (whether sales or relationship). Let’s go…
Ah, wait for a question in the background… Yes Aymeric?
Why write an email sequence? There’s no point if you already have a great 11-step sales page that sells goddamn fire.
So, yes and no my capi.
In fact, your email will make the reader want to click to discover the product, and the sales page will finish converting them.
It’s very important to have persuasive emails, if you just drop a link like that, no one will click on it, especially if you don’t warm up your list before the launch.
“Ah okay, thank you Captain!” »
Now that you know the importance of a good email structure, let me tell you something…
If I tell you AIDA, do you think of a medium grandmother, an opera or marketing?
Well, logically you are on a marketing blog so…
You should know this acronym (surely one of the most famous).
Whether you’ve heard of it or not, you’re going to learn stuff. So sit down.
Looked :
1/ Caution
It all starts with grabbing the reader’s attention. Without it, the rest is useless.
3 different ways to grab attention:
Tell an anecdote
Talk about something that happened to you. Naturally, your reader will want to know the fall and will stay until the end. If you can, find a link to your product.
Example :
6:53 p.m. Bordeaux, July 12 – I have a picnic with my girlfriend.
Everything is going ideally well, we have absolutely planned everything. Tablecloths, wraps, cold drinks, coolers, beautiful stretch of grass. The sun is shining and a light breeze keeps you from getting too hot. We are fine.
After about twenty minutes, I see a guy approaching behind my girlfriend’s back.
The more he advances, the more I think I recognize a uniform. He was a fucking cop. And guess what? He came to fine us 50 bucks because we weren’t allowed to lie down here…
At the time, I was revered. But a few minutes later…
I receive a notification telling me that one of my products has sold thanks to my email this morning: + 130€
We ended the evening in a nice hotel 😉
If you also want to receive money without doing anything gnagnagna…
Talk about a painful problem in your audience
Example :
I get up in the morning, determined to launch my online business. After doing my morning routine, I sit down at my desk. And there…it’s terrible. I have no idea what to do to move forward.
No idea which end to take the piece. So I lose hope, and I scroll on Insta until noon…
It was two years ago.
Now ?
I’m free, rich and super perfect – it’s thanks to… a great structure for my emails!!
I’ll basically do it to you my capi, you get the idea. When your reader will recognize himself in your lines, he will just want to devour the rest of the email.
Announce that you have something important to tell her and that it is very interesting for her
Example :
In this email, I will explain to you precisely how I became rich thanks to a magical structure. After reading this…
You will be able to sell in 2 hours a day…
To bring in indecent sums…
But also and above all to live the life you have always wanted…
_____
With one of these 3 things?
You are sure that the reader is immersed in the mail and does nothing but read you.
You will therefore be able to begin to arouse interest.
2/ Interest
Contrary to what one might think, the interest is the shortest part of the email. In fact, it’s not even really a part. Just little teaser shots here and there to tickle the interest.
You’re going to come and introduce mysterious concepts, or short sentences between the lines that will make us want to know more.
Examples:
- “The Buried Map™”
- “The key to having X”
- “I never told anyone”
- ” My Biggest Secret »
Otherwise ?
You mention The Big Idea of your product/service.
You show that it is a pillar of your business, that it is NECESSARY to know it.
The reader will have only one desire: finish your email frantically and dial the numbers of his card in your order form.
3/ Desire
Now that your prospect is dreaming of knowing what you’re talking to him about, that he’s hooked on your email, you’re going to make him want it, make him want it irresistibly.
We are talking about a sales email. We don’t want to create the desire to register for a Webinar, but for your reader to send you money, in other words, you have to go all out.
Example, if you sell dog training training:
- Show videos, images of your obedient, calm and respectful dog;
- Explain how your relationship with him changed, how you went from “being ashamed to take him out” to “people ask me how I got such a well-behaved dog” (hard to say that);
- Make him want to be like you, to have such a well-behaved dog. And above all, make your reader understand that all of this: it’s within reach.
Now is the time to give everything, because the last part depends on the intensity of the desire. So, go look deep in your guts for something to make your reader want to.
4/ Action
If your reader has made it this far, you have it. All you have to do is kindly slip in a call to action like: Click here to grab “CANIN ALPHA” and have a well-behaved, obedient dog – starting next week.
Conclusion
That’s all for this time, this structure should allow you to generate a lot of money with each of your emails (if you apply it). I’ll let you keep me posted, you have my contact details right up on my profile.
Here’s how to get a reader to beg you to let them send you money.
Pretty cool.
Finally… a crucial step is missing.
All of my content promises to persuade and garner maximum sales. But they all assume that market research has been done before. Otherwise, your persuasion missile will just end up at the bottom of the ocean. Only, doing a market study is complicated, it’s long, and above all: it’s terribly boring.
To make it short: after digging for hours and spending hundreds thousands of euros, I ended up discovering a Buried Card, another solution.
A call frame, which will lead your audience to deliver nuggets of persuasion to you on a silver platter. Purely unconsciously to the point that she can’t help but beg you to let her send you money.
Pretty cool, right?
To get it, click next to the beautiful kid in purple up there on my profile