One of the strong trends in content, on social networks or in the blogging market, is collaborative content. Snapchat is looking to build on this growing trend by launching a new feature. Called “Shared Stories”, it makes it easier to share snaps, and therefore increase engagement…
The original version of the feature allows you to add friends to view and contribute to your stories. However, this new version “Shared Stories” goes further by allowing added friends to add their own contacts.
According to Snapchat:
“Shared Stories is a new iteration of Custom Stories, a product that previously allowed Snapchatters to create a Story and add friends to view and contribute. Now, with our new and improved shared stories, Snapchatters who’ve been added to the group can also add their friends, allowing the whole football team, camp team, or group of new co-workers to s have fun more easily. ”
Like classic stories, those that are shared will only be visible for 24 hours before disappearing. Unlike other features, this one does not allow chatting and therefore sending instant massages as it is assumed that not all participants know each other.
When it comes to security, the app uses review tools as well as automatic language detection to monitor additions and make sure they are all safe.
According to Snapchat:
“This gives Snapchatters the ability to leave the shared story and ensures Snapchatters have full control over who they share content with on our platform.”
When a user has joined a shared story with someone already blocked, the app also sends a notification. It will thus be possible to leave the story for those who do not wish to share part of their life with these users.
Similar functionality on other apps?
Shared stories could lead to more content creation and engagement on Snapchat. Collaborative content has been a big part of the social media landscape since the meteoric rise of TikTok, so it’s hardly surprising anymore that Instagram, for example, is testing video reactions for reels – a feature that’s been on TikTok for a long time. .
But Instagram has already taken a step ahead of Snapchat when it comes to collaborative content. The social network already offers the co-author functionality, for example, which Twitter has also taken over. In addition, he is working on boards, a collaborative design project. It’s also not unlikely that Instagram will release a feature similar to Shared Stories sooner or later.
Stories in all their forms have the power to inspire us. Powerful stories engage our emotions, an engagement lever of content marketing, create suspense and resolution.
Marketing-wise, this kind of must-have social media content taps into storytelling, connecting with an audience on an emotional level.
Given its power, it’s no longer surprising that stories have taken the internet by storm. They instantly create emotional connections with its target, a major indicator of future customer value and an important driver of brand loyalty.
Given their power not only to elicit an emotional response, but also to inform, persuade, and foster support, they have become powerful tools for content marketing professionals.
To create engagement, do not hesitate to test the new features offered on social networks. Given their potential, “Shared Stories” could fuel more creation and engagement in the app.