For a better positioning of your website, it is important to be aware of the best SEO trends. Among them are the right ways to optimize your content for unparalleled SEO. Improving your content, by adopting the 2022 SEO strategies, will make you rank higher when searching on Google. So what are the SEO trends that can positively affect your content?
Content what? EAT?
First, we have the EAT which forms a set of factors aimed at improving your content exponentially:
E-factor
It designates Expertise. Thus, he advocates quality content produced with expertise and perfect knowledge of the subject. The writer must have a good command of the subject on which he writes. The content of his writing must address the theme in a specific, deep and professional way.
The copywriter must prove that he has a perfect command of what he is writing about in order to attract more audiences. Thus, content written superficially and addressing very little of the essence of the theme is to be banned. Otherwise the copywriter will lose credibility in the eyes of Google.
From now on, in your newsrooms, no longer limit yourself to responding to the theme, but increase your content. Impress your audience, by putting in bonus material and periodically changing up your writing style. However, when you are faced with a problem of inspiration, use your old essays by conforming them to the current subject.
The E factor highlights all these points in order to give your content a better position during searches on Google. We can speak, in some cases, of ‘tangential’ or related content, which moves away from purely promotional content, to answer a question from the prospect, further from the purchase action. If a niche is found to be too ‘boring’ or narrow, then we speak of creating interest outside of ‘core branding’, and it is an exciting exercise!
Then the A
It refers to authority. In SEO, authority gives you the trust of Google. When your content has a strong authority, it has the honor of being positioned among the first results during a search. Google assigns a score to your website as a strong authority. This score will allow the latter to be cited among the best.
To reach a sufficiently commendable authority, you must work on your netlinking method. The latter refers directly to your ability to refer a website using hypertext links.
Also, it refers to your ability to make another website visible using the appropriate keywords. Your backlinks must be of fine quality in order to draw attention to your know-how and your genius. However, if you do not excel in this area, you can seek help from a web agency.
These types of agencies will help you for an affordable web fee that you can afford easily. In return, you must benefit from several positive reviews in order to acquire sufficient authority.
Confidence, the big T.
It designates Trustworthiness or simply in French confidence. For sufficiently optimized content, after authority you must have the trust of Google. This confidence is obtained through various criteria. Among these, you will find the security characterized by the HTTPS protocol.
Your site’s HTTPS protocol should be flawless and well done. You must follow and respect all the essential and mandatory points for a successful protocol. Then, to gain that trust, you need to have enough positive reviews on your site. It is normal for the number of positive reviews to exceed negative reviews.
Finally, your site must be legal. It must therefore have the legal notice or a general clause of use. Once these criteria have been met, you therefore have the possibility of having the confidence of Google. In short, for your content to be optimized by Google, it must be quality, authoritative and reliable.
Therefore, always keep in mind when writing content, the EAT factors for success.
Content length
Generally, the contents that occupy the first places during a search on Google included at least 1,500 words. As a result, the word count of your content has a direct impact on its visibility. Thus, the longer the content, the higher the quality for Google. However, does this mean that long content is immediately of high quality and therefore benefits from the advantages of Google? Obviously not. Your content may be long, but totally lacking in quality.
To have fairly optimized content, you have to focus on quantity, but also on quality. An article of a few words respecting the EAT factor will be better ranked compared to long content without EAT content. It is therefore important to bet on the quantity by inserting the EAT factors in order to have the best possible rankings.
However, it’s not about drowning your audience in a slew of information to put them to sleep. In this case, it is important to know how to structure the contents of your site in several H2 and H3. This strategy will make your text less compact and more readable.
video content
Google has made variable and performance improvements regarding answers via video search. Because of this, it is considered one of the best methods to incorporate into your content to optimize it in 2022. Video content enhancements allow Google to effectively analyze the content of a video and then adapt to an explanatory answer by redirecting you to the best site.
It is a growing strategy that continues to prove its great capacity. Since 2021, it is already presented as a means of content optimization. It is important that you start by investing in this content to be on the first pages of Google searches. In 2022, the web traffic observed via this content is growing. It is around 82%.