This is news that will delight community managers! Hootsuite has added the TikTok video entertainment app to its suite of features. The social media management platform thus makes it possible to manage, execute and optimize TikTok content using its various tools…
TikTok says marketers can now manage their social media marketing campaigns directly through these third-party platforms. Short video app associates with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later as part of its marketing partnership program.
Through this partnership, Hootsuite has launched an integration that allows brands to run and optimize TikTok content at scale.
The new integration comes as:
- About 38.5% of Hootsuite customers have indicated that they are active users of TikTok as part of their company’s social media strategy;
- 63% intend to start using the entertainment platform this year 2022.
The company launched its Marketing Partner Program in September 2020 with the aim of making it easier for marketers to connect with users on TikTok.
The program includes partners in multiple categories, including campaign management, creative, measurement, effect, commerce, and sound. With this new partnership, the company has added a section regarding content marketing.
As part of the partnership, Hootsuite has launched a new integration that allows its customers to manage their TikTok content alongside their other platforms, such as Instagram and LinkedIn, from a single integrated tool.
Maggie Lower, Director of Marketing at Hootsuite said:
“It’s safe to say that this partnership with TikTok was highly anticipated, both for Hootsuite and for our customers. We’ve observed that video content has become a powerful tool that successful brands use to socialize with the world, and we’ve identified the challenges our clients face in creating this type of content. I am beyond excited that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.”
The new features of the TikTok integration
With this integration, you can:
- Use these partners’ platforms to schedule and publish content on TikTok, while managing cross-platform content;
- Track profile and video metrics in real time;
- Compare these performances with other platforms;
- Optimize their strategies by better understanding audiences and engagement;
- Track conversations happening in the comment sections of their videos.
In short, this new integration makes it possible to increase the efficiency of social media strategy by managing the creation of content on all social networks in one place. It also helps you better understand your audience with insights into post performance. Ultimately, you’ll be able to stay engaged by moderating and interacting with comments in real time, delivering impactful customer experiences that build relationships with your audience.
A full suite of educational resources
For this, Hootsuite deploys resources related to including:
- A cultural guide which highlights key TikTok trends (sound, aesthetics, types of videos, slang): this document helps brands navigate the platform by decoding its ever-changing trends and key aspects of the tool;
- A blog content series which promotes best practices for building stronger relationships with customers on TikTok. It’s a back to basics that demonstrates the value of TikTok and provides actionable guidance on growing TikTok’s following, creating ads, and more. ;
- Workshops and webinars held around the world to guide clients through video content development. These events also aim to share region-specific tips for increasing engagement on the platform.
- A newsletter which provides tips and tricks for engaging with audiences and presenting inspiring content from which to glean key learnings. It also presents successful strategies on TikTok.
TikTok is an immersive digital platform that empowers users to express their creativity, build authentic relationships, and connect with diverse communities through the power of video content.
Being the most downloaded app in the world, it influences changing content trends at lightning speed. This integration on Hootsuite will thus allow them to successfully evolve their current TikTok accounts or start using the entertainment platform more easily.