▷ 8 steps to launch a promotional item campaign

▷ 8 steps to launch a promotional item campaign

A promotional item campaign is an excellent way to work on your notoriety and your customer relationship. Are you launching your first campaign of this type? Follow these tips to get there…

1. Define your goals

Whatever you are told, the first step is to clearly identify what you need and what you are looking for. Every promotional item campaign should be launched with a clear objective. Consider setting SMART goals. If you’re launching a new advertising object, don’t forget to do market research, define your persona, then create an adequate strategy to reach your target.

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2. Understand your target

The second step? Take the time to know and understand your target. The smallest details are important: age, gender, income bracket, occupation, level of education, interests… It is essential that you spend time defining your target audience to know exactly how to reach them in the most effective way. as efficient as possible. Indeed, the better your audience is defined, the easier it is to deliver a message at the right time that they will remember for a long time.

3. Stay alert to changes in consumer behavior

Regardless of when you plan to launch your first giveaway campaign, you need to understand advertising trends and consumer behavior in your industry. Being aware of what is relevant in the market will provide you with insight into the most effective ways to structure your campaign. Think about which topics are trending, most relevant, and which ones your audience cares about. Then pair them with your strategy to naturally align your advertising with the conversations that matter.

4. Choose a value-driven message

With the persona in mind, it’s time to craft the right message for your giveaway campaign. It outlines the themes you’ll address in each ad to drive customer action. To do this, focus your message on the values ​​of your company rather than on the promotion of the objects themselves. Sharing brand values ​​always makes an ad much more memorable and likely to create emotions.

5. Choose promotional items

Once these four steps have been clearly defined, choose your promotional items. From caps to pens and mugs to the must-have personalized t-shirts, the list of promotional items you can choose from is practically endless. Small practical everyday objects also have their effect: key ring, lighter, tote bag, USB key… and other promotional items for companies. In any case, avoid products that are quickly thrown away. Instead, opt for ones that last and are more likely to be used frequently by recipients.

6. Analyze the competition

When creating a first campaign, that is to say when you are starting from scratch, it is always useful to have sources of inspiration. In other words, take the time to do a competitive analysis. Identify the main competitors you need to compete against in your industry, and take inspiration from them to see what has and hasn’t worked for similar products. Also try to find what the competition hasn’t yet offered to your target audience and seize the opportunity to be the first brand to offer that product that customers crave.

7. Analyze the results

One way to gauge the success of your campaign is to measure the results achieved. Depending on the objectives you want to achieve, identify the different parameters to measure. This will allow you to see the current strengths and weaknesses of the efforts made. Then, once the data has been analyzed, readjust your campaign if necessary.

8. Give yourself plenty of time

Finally, to successfully launch your campaign, give yourself plenty of time to complete all of these steps correctly. You can’t expect your marketing campaign to succeed if you rush it! So take the time to:

  • Contact your partners and customers before launching your campaign;
  • Possibly contact influencers for the promotion of your campaign;
  • Follow up ;
  • Set up a schedule.

Building and implementing a promotional merchandise campaign is a formidable way to create a better brand identity. You will also be able to improve your business performance in your industry with this strategy. But you will understand, it takes time. Apply these tips without moderation to make your campaign a real success!

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