Did you know that 55% of visitors spend less than 15 seconds on a website? And that the first 10 seconds are crucial for your visitors’ decision to stay or leave? Whatever your sector of activity, your service, your product, you have an extremely short period of time before your visitors leave! If you want to know what key information your visitors are really looking for on a site, read on…
1. What are you selling?
Customers don’t have time to browse the whole website, it’s almost impossible! On the other hand, remember that they may not understand your business, specifically your product offerings, at first glance. You should therefore offer them the perfect answer in front of their eyes to describe your business in the best way and as quickly as possible:
- Add a brief description of your offers;
- Make sure your homepage describes your products in the best way, so customers have a clear idea in the first place and don’t have to ask you;
- Add all product offers and benefits to the top of the homepage, visitors don’t have to scroll down the page halfway to get a feel.
After establishing what your offering offers, your visitors will have an even bigger concern: How will it improve their lives? Why should they care?
This is where you need to communicate your value proposition, which basically means why they should do business with you. The key here is to promote your product/service in a way that entices consumers to buy. Feel free to do a little brainstorming to identify the top reasons someone would want to buy your product/service. Then make it clear on your website:
- Describe product features and benefits with effective visuals;
- Showcase these benefits in a prominent location on your website.
3. How much does it cost?
Naturally, once someone is informed and interested, they will ask THE famous question: ” How much does it cost ? » Immediately you need to think about price sensitivity, which describes the phenomenon that the price of a product affects the buying behavior of consumers. To answer this question in a way that will keep visitors interested in the product:
- Add a detailed “Pricing” page on your website;
- Display deals and offers very clearly and in the most visible places on the web page;
- Using the right colors on your checkout and product page can help people feel more confident. This is essential to get that feeling they needed to complete their purchase. Meaning of colors;
- Highlight special offers, discounts, or end value propositions. Displaying a __% off sticker/banner or a “Free Bonus Gift” notice on the product page, for example, can help justify the purchase.
4. What makes your brand different from others?
Explaining how you stand out from the competition and why customers should choose you can be the hardest part. One way to show that you are the brand a customer can trust is to show your experience. If you’ve been making customers happy and solving problems for 50 years, say so! Additionally, your homepage should anticipate any objections from your website visitors before they can voice it.
5. Can I navigate easily on your site?
Your visitor has very little time to waste on a website. Thus, he must be able to orient himself easily in a few seconds and not in a few minutes. If your site navigation is too complex, you are doing your website a disservice. So make its navigation simple and straightforward as much as possible so that visitors can find what they are looking for seamlessly without spending too much mental energy.
6. What do others think?
Social proof is a huge “psychological hack” today. Consumers want validation of a product/service before spending their hard-earned money on it! And if there is the slightest hint of doubt about your information and your e-reputation, you can be pretty sure that most visitors will leave. So be able to put them in touch with other customers who use it, you will probably reassure them.
Word of mouth is one of the most powerful customer acquisition methods. You can replicate this phenomenon on your website by prominently displaying customer reviews and using social media images for example to help them feel authentic and written by real people (and they should be! ).
This is definitely a question everyone will be looking for, and when it comes to internet savvy shoppers, the ease of contacting a company is a big plus. So, make your contact simple and direct! For example, consider integrating a help widget that scrolls with the user. Have a chat box ready and available, maybe even getting people to chat. Otherwise :
- Make sure you have a separate and functional “Contact Us” page on your website;
- Provide instant response to all customer queries;
- Let them know when you’re offline or unavailable.
If you follow these steps, you can be sure that your website lets your visitors know exactly what they need to know, right from the start. Put yourself in the shoes of your customers and try to think that if you are a customer, what are the questions that would come to mind before buying a product online. It will definitely help you prepare realistic website queries for clients. Make their first impression a good one.