▷ 5 good tools to use in social media

5 meilleurs outils à utiliser en social media

A good social media strategy can have a real impact on the success of your brand. But without tools tailored to your goals, you can’t create high-value content, or even share it, to significantly drive engagement or attract new audiences. Looking for specific tools? Here are 5 examples of tools to use in social media, whether you are a beginner or not…


Hootsuite is a useful tool for managing social networks. It allows you to:

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  • Schedule posts
  • Easily view analytics data
  • Monitor multiple social media feeds in one place
  • Easily share information via the Hootlet plugin
  • Read comments
  • Effectively manage customer service on social networks
  • Effectively manage your team

The features most appreciated by users:

  • Activity Dashboard
  • Third-party integrations
  • Reports/Analysis
  • Campaign management
  • APIs
  • Reports and statistics
  • Data import/export
  • Customizable templates


At first glance, Buffer seems to offer fewer features than some social media tools. Yet its approach makes sharing content extremely easy on social media.

The features most appreciated by users:

  • Buffer Publish: to create and schedule publications;
  • Buffer Reply: to respond to social conversations
  • Buffer Analyze: Available to Publish customers on the Pro or Business plan.

Buffer queues allow you to create batches of posts whenever you have the time. So whenever you find an item you want to share, you add it to your “Buffer” and the tool publishes it under your name and at a scheduled time.


BuzzSumo is a cloud-based app for uncovering the best opportunities for social media engagement, content, and outreach. The tool is based on the goal of better understanding your customers, competitors, and generally what works in your industry.

Its purposes are numerous, in particular:

  • Determine what content is performing best in your industry.
  • Analyze the most popular terms and expressions on social networks;
  • Examine who uses these terms and expressions;

The features most appreciated by users:

  • Reports and Dashboards:
  • Social analysis: Competitor analysis, Post-performance
  • Surveillance & Listening: Social measurement
  • Data management and analysis


HubSpot’s Social Inbox tool makes it easy to integrate your contact database and social media engagement. This application offers several features to create, share, promote, monitor, respond to and integrate social networks into their overall marketing approach. At the same time, you can post updates, monitor social media engagement, and measure post reach.

The features most appreciated by users:

  • “Manage” tab to create, plan and publish content on all your social networks;
  • “Monitor” tab to monitor and respond to social media interactions such as comments and mentions;
  • “Analyze” tab to view analytics on your social efforts, including top posts and new leads generated from social media;
  • Social listening options to monitor competitors and feeds with particular keywords or mentions;
  • Ad creation and management tools specifically for Facebook advertising.

Other reports available in HubSpot’s social tool include:

  • The report for the hearing;
  • The report on published messages;
  • The interaction report;
  • The clicks report;
  • The report on the best messages;
  • The report on new contacts;
  • The share report;
  • The impression report.


This analytics tool is ideal for those who use Instagram. Originally called Statigram when it debuted in 2011, Iconosquare is a social media scheduling and monitoring tool that works specifically with Instagram.

Iconosquare allows you to:

  • Analyze social media performance using advanced analytics (based on metrics that no other tool offers);
  • Create your own dashboard by adding widgets of the metrics you consult most often;
  • Schedule and manage your content securely;
  • Monitor how your profile is mentioned.

With its advanced set of features, users can gain valuable insights into their audience and performance:

  • The total number of subscribers;
  • The impressions ;
  • The average engagement rate per publication;
  • The latest media;
  • The most recent stories;
  • Subscribers gained and lost.

This is a non-exhaustive list. But without them, your social media strategy may not allow you to achieve your goals. See which tools are right for you!

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