Since my beginnings on the internet, I have noticed that most blogs are not “optimized” for the reality of today’s web. So I decided to write an article that will help you identify 4 quick things that will optimize your blog so that he knows the success he deserves…
From the outset, I must advise you that even if you know all the tips and tricks to optimize your blog, but you do not take concrete action to implement them, then you waste your time…
To make your blog successful, you must absolutely concentrate your efforts on the elements that give results and stop waste your time on things that do not give any.
To help you implement the strategies presented to you in this article, I have indicated the time required to implement each element.
All you have to do is set aside some time and implement one strategy per day. At the end of the 4 days, you will have a blog in a better position to be successful.
It is important for you to understand that the 4 tips I list below are not cures for subpar content.
The first thing you need to do if you want to be successful with your blog is to create quality content.
If your content is average (or mediocre), then it’s time to hand over the keys and get back to playing World of Warcraft…
Let’s go!
1- Build a list of “leads” – 30 minutes
The first thing you have to do is to install a form on your blog, this will allow you to build your own list of “leads” (potential customers). If you have a blog and you haven’t installed such a form yet, then you’re missing out.a very effective way to convert a unique visitor to a repeat visitor.
With a list, you will become less and less dependent on external sources of traffic, because you will be able to more easily retain your readers who have subscribed to your list.
With an average click-through rate of 20%, out of a list of 1,000 readers, about 200 readers would have clicked on the link leading them to the article. Not bad… Not bad at all.
You may also, in the not-too-distant future, promote products or services as an affiliate to people on your list. This is a super effective way to monetize your blog.
It should be noted that I suggest you have a fairly large list and have established a relationship of trust with your readers, before you start promoting products.
Here are the steps needed to start building your own list:
- Open an autoresponder account (for example: free Mailchimp up to 2000 contacts);
- Create your form on your autoresponder account;
- Insert the form in the header of your site, as well as in the “sidebar”;
- Offer a free gift in exchange for joining the list to increase conversion rate.
2- Create partnerships with other bloggers in your market – 30 minutes
Regardless of your market and niche, chances are good that other people have a blog that covers the same topics as yours. You must absolutely create as many links as possible with them.
Many bloggers perceive other bloggers in their market as competitors. Big mistake… They should be seen as partners.
Think about it! A partnership with another blogger is an opportunity to work together towards a common goal.
Take this article for example. I am very happy to be able to write it and share it with the readers of the Webmarketing & Co’m site. It’s a chance for me to make myself known by an audience that knows me little or nothing.
The bet I’m taking is quite simple. If you find the content interesting, then you will visit my blog (and subscribe to my list). In addition to incoming links to my blog for search engine ranking purposes.
For its part, the Webmarketing & Co’m site obtains quality content that it can use as it pleases on its blog and satisfy its readers, so that they come back and subscribe to its list.
Partnerships can even evolve over time and lead to cross-promotion campaigns (joint ventures), which consist of promoting our products to the partner’s readership list. A great way for beginners who don’t have the budget to advertise or buy sponsored posts.
The strategy is simple: list all the bloggers operating in your niche. It is very important that your list not only contains star bloggers, but also rookie bloggers who have a growing audience.
The list is only the first step. Once it is completed, you will have to establish links with them. I suggest you send an email to the blogger with whom you want to exchange, to be yourself and to be honest.
To increase your chances, you can start by taking the first step by backlinking to your future partner’s site, tweeting one of his articles or commenting on one of his posts, this way your future partner will notice you before you make your proposal.
3- Add social proof to your blog – 20 minutes
If you’ve ever done marketing, you know (or should know) that testimonials are a tool very powerful when it comes time to promote a product or service.
It’s the same thing when it comes time to promote your blog. Human psychology is like this…
Most people will be much more likely to do something if other people who have the same demographic and psychographic characteristics already do.
This means that if your readers see that you have 10,000 Instagram followers or 2,000 people following you on Twitter, they will be more likely to subscribe or follow you themselves.
It should be noted that you must publicize unusual figures. If you only have 12 followers, then don’t publicize it, as it could hurt your cause (social proof works both ways).
Another platform little used by small businesses, but which can have a considerable impact: Trustpilot. It allows your customers to leave their testimonial with a note from your blog or site.
Here’s what you need to do to add social proof to your blog:
- Decide what form your social proof will take (Facebook, Twitter, YouTube, etc.). It is important to avoid numbers below 1000;
- Add the counter in the sidebar or at the bottom of the articles;
- Sign up on Trustpilot and ask your customers to leave a positive testimonial for a gift;
- Post the best testimonials on your blog.
4- Ask your readers to perform an action – 2 minutes
You would like to have more comments at the bottom of your articles, more subscribers to your list, more people who follow you on Facebook or YouTube… So, ask it in a simple and clear call to action !
The easiest way to make sure your readers take action after reading the article is to ask. Try it when your next article comes out.
Don’t overdo it though… don’t ask for a to-do list, or the results will be poor. People generally react badly to a to-do list (especially if that list comes from their wife).
It is for this reason that this article is not entitled: “The 42 actions to be taken to know success with your blog”.
This is what goes around 4 shares you need to ask today to better position your blog.