The real concern of new web entrepreneurs is to know what is the best tool or means to promote their products as easily as possible and without leaving thousands of euros in promotion…
And by doing some research on the internet, we quickly find that there are several ways to promote products and create a business on the internet.
The means that comes up most often and the most used by new web entrepreneurs to build an online business is the blog.
On the other hand, very few people use their blog perfectly to promote digital or physical products.
Back to the main question of this article, why should you avoid blogging for your internet business?
When I started on the internet, I started with a single page site (squeeze page) to collect email addresses to promote a product related to a specific niche.
At first, I opted for the squeeze page for the simple reason that I did not have the necessary knowledge to create a blog, write an article and reference it in Google.
All I did was create a page with a signup form, a free report, and write a series of follow-up emails to promote my product.
Once everything was online, I moved on to promoting my page via Google Adwords and Facebook Ads. Quickly I made two sales on the same day.
How long do you think it would have taken me to make a sale with a new blog? weeks? months?
Although I own several niche blogs, sometimes it’s easier to make money with a single page or a single video instead of creating a whole blog that requires months of work without any SEO guarantees.
The only downside is that you can’t rank on the first page of Google with a squeeze page. This means that you will not be able to benefit from the immense free and targeted traffic of Google.
I decided to quote you in this article 3 reasons why thousands of web entrepreneurs do not use blogs and why you should do the same.
Reason 1: Blogging is very time consuming
Blogs are growing day by day on the internet and many web entrepreneurs (mostly beginners) use them to create their internet business.
This is absolutely awesome.
But you should know that the internet has evolved a lot over the past 10 years and the competition is getting more and more…
If you hope to get your blog listed in Google and get enough traffic:
- You should know that with the new Google updates you need at least 30 quality articles and more than 6 months of waiting to successfully reference a new blog.
- Thereafter you must hope to arrive on the first page which is not always easy, it all depends on your niche.
- And then you have to convince people who have come to your blog looking for answers to buy a product.
Blogging takes a lot of time. If you’re a big blogger or have been blogging for over a year, you’ll have to agree with me. And contrary to what we see today, A BLOG IS NOT FOR SALE.
Eh yes. A blog is used to create a community, develop an audience, share your expertise with others.
Spending so much time trying to build an audience… your focus will gradually drift away from the main goal.
I bet many of you are wondering; how many visitors did I receive today? What topic will I be talking about tomorrow on my blog?
Instead of asking the question how many sales did I make today? and how to double my sales in the next month.
Reason 2: Blogging only freezes you on free traffic
Whatever you do on the internet, you need to receive traffic. Whether you use a blog, an e-commerce store or a squeeze page.
Moreover, I do not know a single web entrepreneur who generates paid traffic to his blog. It will do you no good except to lose money.
Because you can’t spend money driving visitors to blog posts, you have a slim chance of generating 1/100 of your investment back.
Therefore, all blogs rely solely on free traffic through several sources that exist: referencing, social networks, forums…
Unfortunately, free traffic takes a long time to develop.
Spending hours and hours writing articles and months waiting for them to be indexed by Google is not really free and can sometimes cost more than you think.
Months of waiting for your first sale can easily make you give up, this is what happens to 80% of web entrepreneurs who abandon their project within 6 months.
And even if you manage to monetize your audience, you have no leverage to increase your turnover and you will be limited by your blog traffic.
Reason 3: You forgot the most important
Indeed, when you use a blog to promote one or more products, you forget the most important thing which is to make sales and increase the conversion rate of your entire marketing process.
There are several stages in the sales process before arriving at the purchase.
The first step is to generate qualified visitors who are looking for solutions to their problem.
Then you have to find a way to gain the trust of visitors, generally, it’s about converting this traffic into a prospect by asking for your visitor’s email address.
You will therefore have to do several tests on your registration forms, your leadmagnet, follow-up emails and the sales page.
And as a blogger, you are 99% focused on the content of your site, on the last article talking about the comments on your last Instagram photo of a new recipe for example.
How many times have you taken the time to know the conversion rate of your blog traffic. Almost never.
Why ?
The first reason is that it will be very difficult for you to track all your blog visitors (even if possible) and the second reason is that many do not find it important.
They simply say what good is it since my traffic is free. I don’t pay to receive it.
Whereas if you pay for your traffic, you are obliged to track all visitors and calculate your ROI, and then optimize your sales process.
And when you find the right product and the right sales system, you will be able to increase your income only by increasing your advertising budget and not by waiting months for a few more visitors.
Converting a visitor into a prospect is the first step before they are converted into a customer.
That’s why your focus should always be on your sales process and not on the number of comments on your latest article or the number of likes on your Instagram post.
Do not hesitate to give your opinion on the subject by leaving me a comment below.